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Jobs » Marketing & PR

Google Ad

VP Digital Account Director

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is an Ad Age Top Ten Digital Search Agency! The Senior/ VP Account Director, well versed in digital channels, is a key day-to-day client contact and the liaison between the Client and the team members. The Senior/ VP Account Director is the voice of the digital program and holds responsibility within the overall success of the initiative. This resource will work with the Client and our team to validate that there is a clear understanding of the program’s objectives, strategies, workflow and results. For this role, the ideal candidate will have proven experience in overseeing digital accounts with social, paid and display media components. Responsibilities: Ensures deliverables meet client's digital strategy and drives the account forward based on client objectives. Manages the overall client relationship by setting and delivering upon client expectations. Grows client revenue by selling (up-sell / cross-sell) creative solutions and ideas in all iCrossing Services, i.e., bought, earned and owned media Spends time onsite with clients on a regular basis. Advises client on how to reduce costs and improve performance. Leads regular client presentations and strategic discussions; be involved with, and sometimes lead, higher level negotiations with clients including but not limited to contracts, bid pricing, billing, and conflict situations (with the Project Manager, Managing Director or other team members, as appropriate) Defines and develops measurement models for project success with clients Spearheads consistent reviews of project delivery, research, analysis, best practices, etc. Ensures consistency and accuracy on all proposals by working closely with the marketing team.   Qualifications:     8-15 years of digital marketing experience Experience in search engine marketing ( SEM ) engagements - Paid and / or Natural (NSO / SEO) as well as Display Media Demonstrated understanding of strategic marketing, business and financial principles Thorough understanding of marketing new media / digital advertising techniques, as well as understanding of overall marketing strategy and integrated communications Keen attention to detail Ability to represent and promote a professional manner and demonstrate value added service to clients Ability to develop and motivate a team and assist with the integration of the Client Services group Superior written and verbal communication skills and outstanding presentation abilities Ability to manage several projects at once Natural leadership, motivational and organizational skills Sound judgment and interpersonal skills Rapid comprehension and retention of information BA from an accredited school    

Santa Clarita, California

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