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VP of Marketing – Internet of Things Startup

you a VP of Marketing with solid strategic and tactical experience creating interest, demand, and revenue for new products in industries that haven’t existed in the past?  Do you have experience driving the marketing strategy for a company in a highly disruptive industry?  If you are a VP of Marketing looking to drive marketing strategy for an innovative technology startup made up of some of the biggest names in Silicon Valley and backed by some of the most well-respected VCs, please read on! This bleeding edge Internet of Things startup is creating a brand new product category in the infrastructure and connectivity landscape: a physical infrastructure that allows smart devices to exchange data without being connected to traditional connectivity networks.  With $3M in seed funding and well on their way to Series A, investors have quickly seen the value this company will bring to market.  They are looking for a VP of Marketing to drive innovative demand generation campaigns and manage overall marketing strategy. What you’ll be doing – You will: Plan, develop, execute & sustain all elements of go-to-market initiatives, including product launches, strategy, market research, target market analysis, outbound messaging & value propositions, differentiation, sales training & tools, and demand generation & thought leadership communications activity. Implement analytics and measurement tools to drive continuous improvement and feedback across go-to-market initiatives and help scale revenue  Lead tactical planning & execution of go-to-market launches between cross-functional groups. Establish organizational marketing credibility for potential institutional investors. Define all aspects of product positioning and rollout. Develop the key messages and positioning to support the brand, describe the benefits of the solutions, and convey the image of the company, throughout all marketing elements. Define differentiators of the product in the context of a target buyer analysis. Create & deliver materials for reference by Sales organization, including sales training, presentation materials and battle cards that help drive market adoption and sales excitement & success. Define and compose materials for external use to support product initiatives. Materials include website content, hardcopy and electronic collateral, news flash, white papers and other documents. What you need: Bachelor of Science Computer Science, Business Administration or Communications required. MBA desirable. Solid track record of marketing activities and public relations across multiple technology products required. Demonstrated success in developing and communicating a cohesive marketing strategy across different channels.  Track record of building loyalty and community among key consumers via traditional and digital means. Strong analytical skills. Expertise in determining key KPIs and in managing programs to achieve expansion of key metrics. Ability to be both highly strategic and distill data into meaningful recommendations, and deliverables. Self-starter mentality with an extreme sense of urgency; you drive issues to closure and know how to execute and influence others to do so. Experience marketing new ideas, products, verticals, and market sectors Significant experience in the tech world/with tech companies Extensive experience educating a new market; bringing new offerings to market Experience working in a tech startup or small company, hands-on experience in a small team What you get: Work with some of the biggest names in tech within Silicon Valley Management team with a solid track record of success and previous exits Creative control Competitive salary of $200K + equity Fully paid health benefits Ability to work remotely If you are an experienced VP of Marketing with experience launching new market offerings within the tech landscape, please apply today!  This role is urgent and interviews will take place within 24-48 hours.  

Lincoln (California), California