Jobs » Marketing & PR
Google Ad
Specialist, CRM
oals & Objectives · Develop accurate and engaging communication campaigns across multiple regions and languages. · Effectively utilize reporting and analytical tools to communicate key performance indicators to key stakeholders. · Be an integral part of driving innovation, helping to implement new campaign management, Marketing automation, and analytics platforms and tools. Responsibilities · Analyze database to identify marketing campaign target audiences · Closely collaborate with global teams to generate content, implement tactics, automate set-up, recommend test structures and create design for both regional and global campaigns · Report on and analyze Marketing campaigns, and provide recommendations for improving future campaign results. · Facilitate translations into multiple languages · Continuously improve Marketing communications and campaign processes to achieve corporate goals and metrics Requirements & Experiences · Bachelor’s Degree in Marketing or related field · 3-5 years of corporate level job experience preferably in a similar role · Hospitality, travel, luxury, international experience preferred Skills & Abilities · Technical skills o Proficiency in § Microsoft Office, specifically Excel § DreamWeaver § Adobe Systems § HTML o Experience and familiarity with § CRM / email platforms § Reporting and analytics tools, including Google Analytics and Database/ OLAP tools (e.g. Microstrategy, Access, Brio, Cognos, SAS Analytics, etc.) · Excellent organizational and project management skills with attention to detail · Excellent communication and writing skills · Ability to communicate with external and internal resources / partners · Ability to analyze results and give recommendations based on data · Ability to represent/demonstrate LHW core values · Ability to work well in a cross-functional team · Polish and presence
Goodyear, Arizona
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