Google Ad

Director of Online Advertising

cruiters is seeking a Director of Online Advertising. The ideal candidate will be a highly motivated hands-on marketing professional with 3-5 years of proven ability to implement best practices associated with PPC, SEM and online marketing tactics.​   Responsibilities Plan, design, build and operate highly scaled paid search campaigns across multiple engines
with six-figure monthly budgets Utilize successful bidding strategies, track, analyze and optimize campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines Proactively target, expand and improve campaigns in response to business needs Provide ongoing analysis demonstrating ROI and visibility to executives Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume Manage daily relationships with key search engine companies Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency Maintain an understanding of industry trends and research industry related media Resolve issues in the campaign and marshal resources as required to create needed solutions Recommend and specify changes to make campaign management more efficient or to implement changes required for new directions in campaigns.​   Required Skills and Experience: At least 3-5 years of hands-on paid search/​SEM marketing experience BA or BS required, advanced degree preferred Mastery of leading industry tools and technologies Must have a strong understanding of digital marketing ecosystem and full command of SEM, Pay-Per-Click (PPC) and display advertising Experience working with large campaigns (i.​e.​ thousands of keywords, ad copies and budgets of +​$1MM) Exceptional negotiation skills, relationship skills and the ability to build rapport with vendors in technology, marketing, and emerging platforms.​ Existing relationships with digital agencies, portals, ad networks, and other large publishers is a big plus Deep experience with Google and Bing Experience with Google Analytics and other analytics platforms Keyword research and experience estimating campaign size and budget Detailed report creation for paid campaigns Ability to manage multiple projects at one time Ability to work in a team environment

      

Massachusetts, United States