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Programmatic Engagement Manager

/> Purpose of the role The Programmatic Manager is a critical hire who will be the main interface for the Affiperf trading team with the front office HM team. The role will be responsible for growing programmatic billings, educating the HM teams on programmatic and guiding the HM teams and clients on buying strategy and programmatic recommendations Principal Responsibilities: Engagement with HM account teams, consisting of: Educating planning, buying and activation teams and communicating the benefits of programmatic buying. First point of contact in resolving issues for the account team and client inquiries. Supporting the Affiperf team in day to day client inquiries and requests. High level engagement with planning and digital account directors. Responsible for output on response to briefs from Affiperf. Escalating performance concerns and account issues/concerns to the Head of Affiperf if unable to resolve. Assisting the planning, buying and activations teams with translating media KPIs into platform KPIs. Delivery and presentation of consistently high quality campaign reporting and insights. Growing spend through Affiperf: Promoting programmatic buying and its capabilities throughout HM. Growing share of plan across all clients. Developing new business opportunities within HM. Working with the Group Directors, planning, buying and activation teams along with Affiperf department to control the share of plan and develop private marketplace requests and prioritize technical and platform developments. Delivering and driving process to support Affiperf: Ensuring that timely and accurate briefing forms are submitted with clear platform KPIs. Ensuring timely delivery of 3PAS tags trafficked according to Affiperf specs. Ensuring timely and accurate delivery of 3PAS reports. Ensuring performance updates are delivered into Affiperf traders. Training and management of Junior Programmatic Team Members: Training junior team members to respond to standard client queries. Training junior team members on sales strategies for new business and growing spend. Training junior team members to create response to briefed with platform KPIs. Responsibility for output of junior team members and ensuring they are delving into traders in a timely and accurate manor. Skill Requirements: At least three years’ experience in a Media Agency, working directly with clients on digital display. Excellent understanding of DSP’s, programmatic platforms and how automation can be applied to media buying. A proven track record of growing spend on client accounts in digital media. Demonstrable history of managing multiple stakeholders and inputs. Through knowledge of ad-server technology with a focus on Google DFA. Ideally, trading experience in a DSP preferable, experience with MediaMath T1 or AppNexus Console is a significant benefit. Process driven and organized. Insightful and analytical. Strong understanding of all digital media channels. Trading and commercial experience.  

Youngstown, Ohio