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Regional Field Marketing Manager- New York

ESCRIPTION Position Overview  This position is responsible for driving the growth of the Company’s Brands through the development of local field, distributor and account level programs. The position will tailor the national field marketing strategy to develop regional marketing programs in partnership with local distributors and sales teams in all key markets. The position will also be responsible for developing the marketing strategy, budgets, plans and teams for key markets in coordination w/Marketing, Trade marketing, Events and the Sales team. JOB RESPONSIBILITIES Essential Functions  Field Marketing • Develop and implement the National Field Marketing plan and customize it to meet the needs of specific region or markets. • Develop customized account specific plans for key regional retailers the drive incremental volume. • Execute local channel strategies, plans and programs to drive the business. • Develop customized Distributor marketing plans for Key Distributor partners. • Plan and execute local marketing programs for our consumers and customers that align with the sales goals and overall business strategy. • Develop a deep understanding of the local markets and consumers and apply that understanding to developing plans and strategies. • Work in partnership with the local sales team, distributors and retailers to develop and execute the local marketing plans. • Work closely with Brand marketing to fully understand the Brand, Consumer, Brand Strategy and Brand Plans. • Communicate regularly with field sales personnel and integrate marketing tools to ensure plan execution. • Travel throughout our key markets to create, develop and maintain relationships with our customer base and drive our communication strategy. • Share and align field on best communication practices through open communication, recaps and reports.  Budget • In conjunction with Marketing, develop an annual budget and monitor and maintain all field marketing spending within or better than budget. • Create an action plan for cost control and cost reduction as needed. • Provide month end variances and explanations for actual expenses vs. budget • Take leadership in monitoring and analyzing waste related to the department and continually reduce losses and implement corrective actions.  Productivity • Consistently monitor KPI’s trends monthly and ensure the department meets and/or exceeds its goals. Interaction  Reports to: VP of Marketing  Supervises: N/A JOB REQUIREMENTS Proficiencies • Excellent problem solving skills and root cause analysis. • Excellent communication skills; ability to communicate effectively and project a professional image. Ability to prepare concise action plans and presentations. • Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills. • Strong analytical ability with active listening skills Education and Experience  1. Bachelors Degree in a Marketing or Business related field preferred.  2. Five or more years working experience in Marketing and Local and Regional Field marketing. Strongly prefer experience in Field marketing with beverages and with distributors. Prefer experience with large or fast growing brands.  3. Strong planning, budgetary and project management competencies  4. 40 to 50% % Travel Required  5. Excellent communication skills, including personal presentation, email and telephone interaction.  6. Creative mind with a track record of putting new ideas into practice and assessing results  7. Must be proficient in Microsoft Word, Excel, and PowerPoint   Principals only. Recruiters please do not contact this job poster.

Coachella, California