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Vice President of Product Marketing
empowers local businesses to find and keep their customers simply and profitably. Yodle delivers a comprehensive platform that makes online marketing easy, affordable, and transparent for its 40,000+ local businesses clients. Yodle’s flagship product, Marketing Essentials™, includes a comprehensive desktop, mobile, web and social presence, reviews and offer management, and email campaign automation. Responsibilities We believe in the philosophy of product managers as CEOs of their respective products. Your team’s primary responsibility will be for the overall success of our product line as well as setting and executing its strategy. To form that strategy, your team will gather information from a variety of sources: customer research, sales data, internal and external customer’s website traffic patterns, user behavior, competitive market analysis, etc. You’ll work with senior leadership to align the company around your product strategy, roadmap and milestones and thus to set your team up for success. You’ll oversee major cross-functional efforts that pull together team members from such departments as sales, service, finance, marketing, and more. As the leader of several product lines, you’ll integrate plans into and drive execution to a comprehensive release schedule. You’ll prioritize and allocate resources against an array of simultaneously-running projects, from making build-buy-partner decisions (with appropriate analysis to match) along with bringing major new features or price points all the way from conception to market and into ongoing maintenance. We believe that collaboration is the key to great product development, which means you will work closely with our engineering and UX leadership to keep our fast-paced, iterative agile software development operation humming and producing lots of valuable, quality software. This individual will be responsible for balancing the risk of overinvestment in documentation with their team’s responsibility for producing the key personas, workflows, scenarios, and stories necessary to effectively communicate business context and goals. You’ll mentor and develop your reports to get the most out their natural abilities. Qualifications Strong strategic thinking ability and demonstrated business acumen Demonstrated ability to hire and lead high performance Product Management teams Proven success in defining and delivering software product that drive customer satisfaction and business results. Experience working with Agile software development processes Experience in and comfort with collaborating with user experience teams Experience in and comfort with formal customer research Experienced expertise in assessing and interpreting latest market trends Strong project management skills Strong skills in data analysis and interpretation Strong written, verbal and presentation skills Strong consensus- and relationship-building skills, with experience marshaling resources across an organization Ability to quickly grasp concepts and solve complex problems An intellectual approach to problem solving that welcomes debate without posturing in the pursuit of the best answer 10+ years experience in product management 4+ years of managing direct reports Consumer facing product experience is a plus MBA is a plus
Yonkers, New York
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