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Business Development Manager

cruiters is seeking a Business Development Manager. This role will be responsible for driving the marketing efforts of the firm, office, practice groups, client service teams and individual lawyers in order to expand relationships with existing clients and obtain new business for the firm, while delivering exemplary client service.​ You will be particularly focusing on strengthening the firm’s regional market position and local business base.​  Assist lawyers and staff with business development needs as the onsite go-to Marketing & Strategy resource.​  Utilize tools, resources, knowledge and experience to contribute to the overall success of the firm and its attorneys.​   JOB FUNCTIONS AND RESPONSIBILITIES Serve as proactive catalyst, resource and point-of-contact for lawyers and staff for the firm's business development activities.​ Work with office leadership and the lawyers to prepare annual regional marketing plan and budget, as well as drive execution, monitor results and track associated budget.​ Develop strategies focusing on regional market position and top line growth, and drive the execution of those strategies working with office leadership and the lawyers.​ Conduct research and analysis to enhance understanding of the market and opportunities, as well as support client development.​  Understand the local client base and regional prospects to proactively help drive expanded work for existing clients and targeting of prospective clients.​ Assist lawyers with proposals and RFPs, provide background in support of understanding client needs, firm differentiators, and tailor accordingly, as well as work with the Finance Department on determining appropriate pricing strategies, including AFAs when appropriate.​ Identify and facilitate promotional opportunities including regional distinction and recognition submissions, public speaking, publishing, newsworthy topics, events, sponsorships, etc.​ Develop and maintain office marketing collateral and provide updates to office pages on firm website.​ Identify organizations that are a good fit for the office and lawyers, cultivating relationships with professional and trade organizations, industry associations and educational institutions.​ Cultivate regional networking and referral sources that can contribute to business growth.​ Manage regional events, seminars (including CLE), sponsorships and conferences.​ Lead and manage one or more firm wide Marketing & Strategy area of responsibility and participate in other initiatives as needed.​ Assist with efforts related to the firm wide initiatives including LPM, AFAs, client service excellence and other client-facing areas the firm is leveraging to strengthen client relationships.​ Work with library resources to prepare background information on prospective clients including demographic, marketing and client research.​ Be a catalyst and provide business development support and guidance for the offices’ sales/​cross-selling initiatives and office Client Service Teams Share best practices with Marketing & Strategy peers and participate actively as a member of that team and a collaborator with all in the group.​ Write and arrange for distribution of new hire local announcements and other miscellaneous press releases, working closely with the firm’s Media Relations Manager.​ Identify newsworthy ideas and develop a pipeline for the firm’s Media Relations Manager to pitch to the press.​ Handle Marketing & Strategy orientation for all new lawyer hires and work with the lawyer and others in the department to make sure all initial business development materials/​tools are in place upon arrival (examples, depending on the level of lawyer, include bio, announcement mailing and mailing list, identification of distinctions that should be retained in new materials, matters to be added to the database, etc.).​ Assist attorneys with the creation and regular updating of their biographies.​ Other duties as assigned.​   REQUIRED QUALIFICATIONS   Education, Training and/​or Experience Bachelor's degree (B.​A.​) from a four-year college or university in marketing, public relations, communications, business or a related field and a minimum of 4-7 years relevant experience or an equivalent combination of education, training and experience ideally in the professional services industry, preferably legal.​  

Germantown, Tennessee